Marketing Director, marketing executives, marketing consultants, marketing specialist in charge of operational marketing

Marketing consultant previously Marketing Director of one on the TOP 100 companies in Poland!

You need to define precise target according to the marketing plan definition:
Campaigns objectives : product, target group, expected results, timing
Communication policy: content, message, communication means, ATL or BTL,
360° campaigns, field force interaction.
Budget and follow-up result preparation.

The different types of campaigns:
Image, data capture, traffic generation, promotion…which communication for which expected results.
The 360° marketing campaign :
How to touch customers in different contact’s points?
Use complementary means to build efficient campaigns
The CRM loyalty program :
The best ROI with your customers
A long term policy
The direct marketing promotional campaigns
Where to find the right prospect data?
Need for comprehensive message (price, product, promotion…) and techniques to improve ROI.
The e-marketing campaign
The e-mailing campaign key factors
The leads generation tactics
The social network possibility
The mobile marketing perspectives.

The key factors to get efficient ROI:
Improving results thanks to pre-test
Spend money ONLY if you have something to say!
Get your field force being the best advocate of your campaigns
Be modern creative and efficient !
The follow-up is the key issue to learn how to be efficient:

Follow up is relevant only with precise objectives
The different means to insure a proper follow-up
Learn of each campaigns and adapt your plan!