companies in Poland!
In Line with the Brand strategy and objectives:
Business Mission and philosophy
Intended strategic position.
Major objectives and priorities
Based on precise segmentation and targeting:
Market and product assessments : role of research
Assessment of competitive position : success factor and company’s strength
THE SWOT matrix to define your marketing strategy
Segmentation proposition and target group
To define accurate marketing mix for precise target group:
Product/service policy with product portfolio management
Pricing policy & customer perceived value
Distribution policy and interaction with commercial action plan.
Communication strategy and choice
Including some of the most up to date marketing techniques:
Customer research to define customer perceived value : how to fix the right
product and price value to achieve better profit
Conquest or loyalty : define the best Return On investment tactic
Above or below the line? How to define the most efficient media split ?
The media aggressivity index? Make media investment the most productive
one!
The marketing one to one and the CRM approach! Give the right message at
the right time for the right customer!
E-marketing , the new world of e-business potential !
To be able to “tell” a modern, efficient story to sell your plan
The story telling technics of presentation
Make your plan as a comprehensive plan to achieve precise objectives
But with dedicated actions and budgets
And an organized follow up for each of your campaigns !