Current thinking regarding business grammar
Tips to ensure we avoid grammatical errors
Constructing sentences and paragraphs – with appropriate punctuation to create rhythm and flow
What is ‘business language’?
How jargon, slang and clichés can get in the way of understanding
Can ‘action words’ gain results?
Our Reader
Tailoring our message to the reader’s needs
Is the reader clear as to WHY we are writing?
How we can professionally deal with complaints give information get a result persuade our reader
Creating an impact and keeping our reader ‘with us’ until the final sentence
Preparation and Structure
Relevant information that helps to achieve the objective
Using T.I.P.E. as a basis on which to build
The need to present your information in an organised, logical sequence
How am I ‘Coming Across’ to my Reader?
Is my style ‘reader-friendly’?
Using ‘punchy’ openings to gain interest
Positive or compelling endings to ensure results
The barriers to an effective, professional style
Expanding your vocabulary to avoid repetition – keeping your writing ‘alive’
Is my tone persuasive and assertive?
The Final Stage
Avoid wasting time re-writing: proofread and edit your writing
A checklist and structured approach to help find those errors in your final draft
Action Planning
Creating your personal action plan for the future